Samar is a certified Life and Executive Coach based in the Dubai hub, also operating from Amman, Geneva, Lausanne sub hubs. She graduated from the American university of Beirut in social behavioral sciences and worked during the early part of her career in various senior roles in the ESCWA (Economic and social commission for Western Asia) at the United Nations.
Later, she created and developed two successful accessories design and chocolate businesses She has lived in Jordan, Lebanon, Cyprus and Switzerland and her exposure to multicultural work and living environments has enabled her to understand human behaviour well.
As a fluent Arabic and English speaker with a Jordanian, Palestinian and Swiss heritage, Samar blends her keen understanding of human nature with her natural empathic nature to help her clients achieve their desired outcomes.
Also, her experience as employee of a large international institution combined with entrepreneurial spirit has positioned well to help her clients address various career challenges She is a certified Evolved Coach, member of the Federation of NLP coaching professionals as well as member of the Comensa (coaches and mentors of South Africa), and is trained in neural and behavioural techniques such as neuro-linguistic programming, stress biofeedback, hypnosis and time paradigm techniques.
Samar has been instrumental in the past years in assessing, coaching and helping more than 100 people, executives and athletes in all aspects of life to improve performance through better understanding and mastering of the mental dynamics, allowing some of them to reach top levels in their respective fields. In total, between 500 to 700 hours of coaching have been provided by Samar to her clients.
Through her various involvement in coaching and training communities in various sports in Dubai and abroad, she had interacted with top elite coaches and athletes such Peter Lundgren, Peter McNamara, Roger Rasheed, Daniel Vallverdu, etc... as well as tennis academies such as Mouratoglou academy in France, Good to Great academy in Sweden, Tennis Pro Jordan, 360 academy in Dubai. etc...
Hence developed an extensive network of partners and experts that can be called upon for specific requirements in assessing, coaching and training.
Also, her experience as employee of a large international institution combined with entrepreneurial spirit has positioned well to help her clients address various career challenges She is a certified Evolved Coach, member of the Federation of NLP coaching professionals as well as member of the Comensa (coaches and mentors of South Africa), and is trained in neural and behavioural techniques such as neuro-linguistic programming, stress biofeedback, hypnosis and time paradigm techniques. Also, she certified with Anthony Robbins's seminar ''Unleash the Power within'' which provides a road map to shake you out of your old patterns and habits, create break throughs and be the catalyst for lasting change in every area of your life.
